How does the AI conversation work?

Our AI agent uses natural language processing to understand responses and ask intelligent follow-up questions. It adapts to each respondent's style, clarifying vague answers and encouraging detailed responses. The conversation flows naturally, just like chatting with a real person.

What makes conversational surveys better than traditional forms?

Conversational surveys capture 10x more qualitative data because respondents express themselves naturally. Traditional forms limit responses to predefined options, while our AI can explore nuances, clarify ambiguities, and adapt to individual communication styles.

Can I try it before committing?

Yes! We offer a free plan that lets you test all features with up to 10 responses. No credit card required. You can upgrade to a paid pack anytime to get more responses.

How long does it take to set up a survey?

Most surveys can be set up in under 10 minutes. Simply define your goals, add your questions, and our AI will handle the conversation flow. You can preview and test the experience before launching.

What languages are supported?

Our AI currently supports 25+ languages including English, Spanish, French, German, Chinese, Japanese, and more. The AI automatically detects the respondent's language and continues the conversation in that language.

How to Create a Survey Online: Complete Step-by-Step Guide

Creating an effective online survey is essential for gathering high-quality insights, understanding your audience, and supporting research or product decisions. This guide explains how to create a survey on our platform step-by-step, whether you want to use our AI survey generator or build a questionnaire manually.

The article also highlights key platform features, helping new users understand the full capabilities of our survey creation tool.

Why Use Our Online Survey Builder?

Our platform is designed for anyone who needs fast, structured feedback — product managers, researchers, marketers, HR teams, consultants, and founders. Unlike traditional form builders, the platform includes:

AI-powered survey generation based on your research goal
A simple manual editor for custom questionnaires
Clean, user-friendly interface
Flexible question types
Instant sharing and real-time response collection

By combining automation with manual control, you can create surveys that match your exact research needs in minutes.

1. Getting Started: How to Create a Survey

To begin building your survey, open your dashboard and click "Create Survey."

This will take you into the survey-creation workspace — the central place where you can choose the creation method, add questions, and configure your workflow.

Our platform supports two main survey creation modes: AI-generated survey creation and Manual survey creation. Both methods are optimized for speed and clarity.

2. Create a Survey Using AI (AI Survey Generator)

If you want to save time or need help structuring your questionnaire, choose "Create with AI."

This option uses our built-in AI survey builder, which automatically generates a logical set of questions based on your inputs. This makes the platform ideal for rapid research, customer discovery, usability testing, or exploratory surveys.

2.1 Fill Out the Setup Form (AI Mode)

When you choose Create with AI, the platform opens a structured setup form. These fields help the AI survey generator understand your goals and produce highly relevant, well-organized survey questions.

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a. Agent Context (Required)

This field defines the background the AI will rely on during the conversation with respondents.

It sets the tone, vocabulary, and domain knowledge the Agent uses, ensuring that clarifying questions feel natural and aligned with your organization.

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b. Survey Goal (Required)

Describe the main purpose of your research.

A clear goal allows the AI to create a logical question flow optimized for discovery, evaluation, or feedback collection.

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c. Target Audience

Specify who will be taking the survey.

The AI adapts language complexity, tone, and question framing to match your target users.

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d. Additional Focus (Optional)

Use this field to emphasize specific themes you want the survey to explore.

This ensures the questionnaire includes the nuances needed for deeper insights.

2.2 Review and Edit the AI-Generated Questions

After completing the setup form, the platform automatically generates a full list of survey questions based on your inputs.

At this stage, you can:

Review every question
Edit wording for clarity or tone
Remove questions you don't need
Add your own questions manually

This step ensures that your final questionnaire reflects both AI intelligence and your expertise.

Once the questions look right, proceed to Additional Settings, where you can fine-tune how the AI Agent interacts with respondents.

2.3 Configure Additional Settings

The next screen gives you control over how the AI conducts the survey conversation. These settings influence follow-up depth, relevance filtering, and communication style.

The interface includes:

Maximum Clarifying Questions

A slider that lets you define how many follow-up questions the AI may ask for each main question. Options range from:

•Minimal (1) — short, concise
•Balanced (2) — default and recommended
•Deep (3)
•Very Deep (4) — detailed, exploratory interviews

Although you set a maximum, the AI dynamically adapts to respondent engagement.

Allow Skipping Irrelevant Questions

When enabled, the Agent automatically skips questions that don't apply to the respondent based on previous answers.

This improves the respondent experience and reduces completion time.

Agent Communication Style

Choose how the AI speaks with respondents. Options include:

•Professional — structured, respectful, business-like
•Friendly — warm, supportive, personable
•Casual — conversational and relaxed
•Empathetic — caring, attentive, emotionally aware

These styles allow you to match the survey tone to your brand or research context.

2.4 Automatic Title and Description Generation

Once you complete the additional settings, the platform automatically generates:

A survey title
A short description

These elements appear on the welcome screen for respondents and help them understand the purpose of the survey.

Both the title and description are fully editable — you can adjust tone, add context, or insert specific instructions to better prepare respondents.

3. Create a Survey Manually (Manual Survey Editor)

For users who prefer to craft surveys by hand, our manual survey builder provides a clean, distraction-free environment.

This mode is ideal for teams with predefined questionnaires, structured methodologies, or strict research protocols.

3.1 Adding Questions

Click "Add Question." You'll see available question types optimized for common research scenarios:

Multiple Choice Questions

Perfect for structured responses, quantitative comparisons, and classification.

Rating Scale Questions

Useful for scoring satisfaction, importance, agreement, or performance.

Open-Ended Questions

Best for collecting rich qualitative insights, user stories, and detailed explanations.

Each question type is easy to configure — just enter your text, add options (when applicable), and save.

3.2 Reordering and Editing Questions

Drag questions to change their order
Click edit to adjust wording or options
Delete unnecessary questions with one click

All changes save instantly, ensuring a smooth, uninterrupted workflow.

3.3 Additional Settings for Manual Surveys

Just like in AI-generated mode, manually created surveys also include Additional Settings that control how the AI Agent interacts with respondents during the survey.

These settings appear after you finish adding your questions.

Instead of duplicating the full explanation here, see the detailed descriptions in the section:
-> "2.3 Configure Additional Settings"

This section covers:

Maximum Clarifying Questions
Allow Skipping Irrelevant Questions
Agent Communication Style

All these settings function identically whether your survey was created manually or generated by AI.

3.4 Automatic Title and Description for Manual Surveys

After you complete your question list and adjust the Additional Settings, the platform automatically generates:

A survey title, and
A short survey description

These elements appear on the respondent-facing welcome screen and help set expectations for the survey.

As with AI-generated surveys, both the title and description can be freely edited. You can refine the tone, add context, or include instructions for respondents to improve clarity and response quality.

4. Publishing and Sharing Your Survey

Once you're satisfied with your survey, navigate to your survey card in the dashboard. Click the three dots (•••) on the right side of the survey card, then select "Launch."

After launching, the survey status will change, and the platform will generate a unique survey URL. To copy the link, click the three dots (•••) again and select "Copy link." You can then distribute the URL via:

Email
Social networks
Messengers
Internal company tools

Your survey will be instantly accessible, and responses will start appearing in real time.

5. Analyze Survey Responses

After your survey is live, you can access results in the analytics dashboard.

The platform allows you to:

View individual responses
Analyze aggregated metrics
Interpret qualitative feedback
Export data for deeper research or reporting

This makes the platform not only a survey builder but a complete research tool that supports both data collection and analysis.

Conclusion: A Modern, Fast Way to Create Surveys Online

Whether you're conducting product research, customer interviews, UX testing, HR assessments, or market analysis, our platform provides a powerful yet easy-to-use solution.

With a combination of AI-powered survey generation and a flexible manual editor, you can build high-quality surveys that deliver meaningful insights — without spending hours on preparation.

Ready to create your first survey?

VibeSurvey helps you design, deploy, and analyze surveys that get results. Start building smarter surveys today.